About us

20 years ago, HiLife started as a small idea, built with love for Hawai'i and people who call it home. Along way, friends, family, and customers lifted us up with their support and aloha.

Every shirt worn, every word shared, every moment of encouragement, helped shape this journey.

We're grateful beyond words for everyone who has been part of it.

20 years later, we're still here, still humbled, still thankful. looking forward to the years ahead.

HiLife for LIFE

Me ke aloha pumehana - The HiLife Ohana

WITH ROOTS FIRMLY PLANTED IN THE HAWAIIAN ISLANDS,

OUR CLOTHING IS BASED AROUND ITS CULTURE,

LIFESTYLE AND THE PEOPLE WHO LIVE HERE.

ALOHA LIVES WITHIN, TAKE IT WHEREVER YOU GO, LIVE IT WHEREVER YOU ARE. ENJOY THE HILIFE.